Unique Marketing Strategy Based on Narrative Technique
Traditional metric-based marketing may tell you whether a woman aged 25-30 will buy an avocado, how much she will pay for it, even where she will go to buy it. Character aims to answer the more complex and human questions which inform her purchase. Will she drive to the store with ten minutes left to close because she must have the avocado for tomorrow's breakfast? Does she stop at the market to close her eyes and feel its unique texture? Will she remember in a week why she bought the avocado or leave it to rot in her fridge? Where does the avocado fit into her life? Where does your product fit into her life? Where and how does her life, and the details contained therein, fit into the life of your product or business? Let us help you tell your story.